Bread Financial Holdings Stock Analysis

BFH Stock  USD 74.43  1.27  1.74%   
Below is the normalized historical share price chart for Bread Financial Holdings extending back to June 08, 2001. This chart has been adjusted for all splits and dividends and is plotted against all major global economic recessions. As of today, the current price of Bread Financial stands at 74.43, as last reported on the 18th of February 2026, with the highest price reaching 74.86 and the lowest price hitting 72.62 during the day.
IPO Date
15th of June 2001
200 Day MA
62.8569
50 Day MA
74.3424
Beta
1.238
 
Housing Crash
 
Credit Downgrade
 
Yuan Drop
 
Covid
 
Interest Hikes
Bread Financial Holdings has over 4.31 Billion in debt which may indicate that it relies heavily on debt financing. As of now, Bread Financial's Debt To Assets are decreasing as compared to previous years. The Bread Financial's current Debt Ratio is estimated to increase to 0.26, while Net Debt is projected to decrease to under 668.8 M. With a high degree of financial leverage come high-interest payments, which usually reduce Bread Financial's Earnings Per Share (EPS).

Asset vs Debt

Equity vs Debt

Bread Financial's liquidity is one of the most fundamental aspects of both its future profitability and its ability to meet different types of ongoing financial obligations. Bread Financial's cash, liquid assets, total liabilities, and shareholder equity can be utilized to evaluate how much leverage the Company is using to sustain its current operations. For traders, higher-leverage indicators usually imply a higher risk to shareholders. In addition, it helps Bread Stock's retail investors understand whether an upcoming fall or rise in the market will negatively affect Bread Financial's stakeholders.
For many companies, including Bread Financial, marketable securities, inventories, and receivables are the most common assets that could be converted to cash. However, for Bread Financial Holdings, the most critical issue when managing liquidity is ensuring that current assets are properly aligned with current liabilities. If they are not, Bread Financial's management will need to obtain alternative financing to ensure there are always enough cash equivalents on the balance sheet to meet obligations.
Price Book
0.9622
Enterprise Value Ebitda
6.0842
Price Sales
1.2816
Shares Float
42.7 M
Dividend Share
0.86
As of now, Bread Financial's Issuance Of Capital Stock is increasing as compared to previous years. The Bread Financial's current Stock Based Compensation To Revenue is estimated to increase to 0.02, while Liabilities And Stockholders Equity is projected to decrease to under 14.4 B. . The Bread Financial's current Price Earnings Ratio is estimated to increase to 7.19, while Price To Sales Ratio is projected to decrease to 0.67.
Bread Financial Holdings is undervalued with Real Value of 77.62 and Target Price of 83.13. The main objective of Bread Financial stock analysis is to determine its intrinsic value, which is an estimate of what Bread Financial Holdings is worth, separate from its market price. There are two main types of Bread Financial's stock analysis: fundamental analysis and technical analysis.
The Bread Financial stock is traded in the USA on New York Stock Exchange, with the market opening at 09:30:00 and closing at 16:00:00 every Mon,Tue,Wed,Thu,Fri except for officially observed holidays in the USA. Here, you can get updates on important government artifacts, including earning estimates, SEC corporate filings, announcements, and Bread Financial's ongoing operational relationships across important fundamental and technical indicators.
Check out Trending Equities to better understand how to build diversified portfolios, which includes a position in Bread Financial Holdings. Also, note that the market value of any company could be closely tied with the direction of predictive economic indicators such as signals in price.

Bread Stock Analysis Notes

About 99.0% of the company shares are held by institutions such as insurance companies. The company has price-to-book (P/B) ratio of 0.96. Some equities with similar Price to Book (P/B) outperform the market in the long run. Bread Financial Holdings has Price/Earnings To Growth (PEG) ratio of 0.5. The entity recorded earning per share (EPS) of 10.96. The firm last dividend was issued on the 27th of February 2026. Bread Financial had 1253:1000 split on the 8th of November 2021. Bread Financial Holdings, Inc. provides tech-forward payment and lending solutions to customers and consumer-based industries in North America. Bread Financial Holdings, Inc. was founded in 1996 and is headquartered in Columbus, Ohio. Bread Financial operates under Credit Services classification in the United States and is traded on New York Stock Exchange. It employs 6000 people. For more info on Bread Financial Holdings please contact Ralph Andretta at (614) 729-4000 or go to https://www.breadfinancial.com.

Bread Financial Quarterly Total Revenue

1.17 Billion

Bread Financial Holdings Investment Alerts

Over 99.0% of the company shares are held by institutions such as insurance companies
On 31st of December 2025 Bread Financial paid $ 0.21 per share dividend to its current shareholders
Latest headline from finance.yahoo.com: Bread Financial CFO Resilient Middle America, Improving Credit, Loan Growth Ahead as Partners Scale

Bread Largest EPS Surprises

Earnings surprises can significantly impact Bread Financial's stock price both in the short term and over time. Negative earnings surprises usually result in a price decline. However, it has been seen that positive earnings surprises lead to an immediate rise in a stock's price and a gradual increase over time. This is why we often hear news about some companies beating earning projections. Financial analysts spend a large amount of time predicting earnings per share (EPS) along with other important future indicators. Many analysts use forecasting models, management guidance, and additional fundamental information to derive an EPS estimate.
Reported
Fiscal Date
Estimated EPS
Reported EPS
Surprise
2003-10-15
2003-09-300.210.250.0419 
2005-10-19
2005-09-300.460.510.0510 
2005-07-20
2005-06-300.440.490.0511 
View All Earnings Estimates

Bread Financial Environmental, Social, and Governance (ESG) Scores

Bread Financial's ESG score is a quantitative measure that evaluates Bread Financial's performance and commitment regarding environmental, social, and governance (ESG) factors. These scores are becoming increasingly crucial in investment decision-making processes, providing insights into non-financial aspects of Bread Financial's operations that may have significant financial implications and affect Bread Financial's stock price as well as guide investors towards more socially responsible investments.

Bread Stock Institutional Investors

Shares
Hsbc Holdings Plc2025-06-30
978.9 K
Goldman Sachs Group Inc2025-06-30
929.9 K
Morgan Stanley - Brokerage Accounts2025-06-30
913 K
Victory Capital Management Inc.2025-06-30
822.6 K
Pzena Investment Management, Llc2025-06-30
800.1 K
Macquarie Group Ltd2025-06-30
795.1 K
Charles Schwab Investment Management Inc2025-06-30
683.8 K
Allianz Asset Management Ag2025-06-30
652.9 K
Deutsche Bank Ag2025-06-30
645.3 K
Vanguard Group Inc2025-06-30
5.2 M
Blackrock Inc2025-06-30
4.4 M
Note, although Bread Financial's institutional investors appear to be way more sophisticated than retail investors, it remains unclear if professional active investment managers can reliably enhance risk-adjusted returns by an amount that exceeds fees and expenses.

Bread Market Capitalization

The company currently falls under 'Mid-Cap' category with a total capitalization of 3.34 B.

Bread Profitablity

The company has Net Profit Margin of 0.2 %, which implies that it may need a different competitive strategy as even a very small decline in it revenue may erase profits and result in a net loss. This is way below average. In the same way, it shows Net Operating Margin of 0.17 %, which entails that for every 100 dollars of revenue, it generated $0.17 of operating income.
Last ReportedProjected for Next Year
Return On Tangible Assets 0.02  0.02 
Return On Capital Employed 0.07  0.10 
Return On Assets 0.02  0.02 
Return On Equity 0.16  0.15 

Management Efficiency

Bread Financial Holdings has Return on Asset of 0.0229 % which means that on every $100 spent on assets, it made $0.0229 of profit. This is way below average. In the same way, it shows a return on shareholders' equity (ROE) of 0.1634 %, implying that it generated $0.1634 on every 100 dollars invested. Bread Financial's management efficiency ratios could be used to measure how well Bread Financial manages its routine affairs as well as how well it operates its assets and liabilities. As of now, Bread Financial's Return On Tangible Assets are decreasing as compared to previous years. The Bread Financial's current Return On Capital Employed is estimated to increase to 0.1, while Return On Assets are projected to decrease to 0.02. As of now, Bread Financial's Debt To Assets are decreasing as compared to previous years. The Bread Financial's current Fixed Asset Turnover is estimated to increase to 42.17, while Total Assets are projected to decrease to under 14.4 B.
Last ReportedProjected for Next Year
Book Value Per Share 74.10  77.80 
Tangible Book Value Per Share 58.15  61.06 
Enterprise Value Over EBITDA 5.80  5.51 
Price Book Value Ratio 1.00  0.95 
Enterprise Value Multiple 5.80  5.51 
Price Fair Value 1.00  0.95 
Enterprise Value1.8 B1.1 B
The strategic decisions made by Bread Financial management significantly impact its financial stability and market performance. Evaluating these factors helps determine whether the stock is a worthwhile investment.
Dividend Yield
0.0119
Operating Margin
0.1694
Profit Margin
0.199
Forward Dividend Yield
0.0126
Beta
1.238

Technical Drivers

As of the 18th of February 2026, Bread Financial shows the mean deviation of 1.73, and Risk Adjusted Performance of 0.084. Bread Financial Holdings technical analysis gives you the methodology to make use of historical prices and volume patterns to determine a pattern that approximates the direction of the firm's future prices.

Bread Financial Holdings Price Movement Analysis

Execute Study
The output start index for this execution was nine with a total number of output elements of fifty-two. The Bollinger Bands is very popular indicator that was developed by John Bollinger. It consist of three lines. Bread Financial middle band is a simple moving average of its typical price. The upper and lower bands are (N) standard deviations above and below the middle band. The bands widen and narrow when the volatility of the price is higher or lower, respectively. The upper and lower bands can also be interpreted as price targets for Bread Financial Holdings. When the price bounces off of the lower band and crosses the middle band, then the upper band becomes the price target.

Bread Financial Holdings Insider Trading Activities

Some recent studies suggest that insider trading raises the cost of capital for securities issuers and decreases overall economic growth. Trading by specific Bread Financial insiders, such as employees or executives, is commonly permitted as long as it does not rely on Bread Financial's material information that is not in the public domain. Local jurisdictions usually require such trading to be reported in order to monitor insider transactions. In many U.S. states, trading conducted by corporate officers, key employees, directors, or significant shareholders must be reported to the regulator or publicly disclosed, usually within a few business days of the trade. In these cases Bread Financial insiders are required to file a Form 4 with the U.S. Securities and Exchange Commission (SEC) when buying or selling shares of their own companies.
 
John Gerspach over a month ago
Acquisition by John Gerspach of 499 shares of Bread Financial subject to Rule 16b-3
 
Turtle Creek Asset Management Inc. over a month ago
Disposition of 2428 shares by Turtle Creek Asset Management Inc. of Bread Financial at 35.6138 subject to Rule 16b-3
 
Laurie Tucker over a month ago
Acquisition by Laurie Tucker of 2802 shares of Bread Financial subject to Rule 16b-3
 
John Gerspach over three months ago
Acquisition by John Gerspach of 670 shares of Bread Financial subject to Rule 16b-3
 
John Gerspach over six months ago
Acquisition by John Gerspach of 842 shares of Bread Financial subject to Rule 16b-3
 
Joseph Motes over six months ago
Acquisition by Joseph Motes of 13888 shares of Bread Financial subject to Rule 16b-3
 
Ralph Andretta over six months ago
Acquisition by Ralph Andretta of 45323 shares of Bread Financial subject to Rule 16b-3
 
Turtle Creek Asset Management Inc. over a year ago
Disposition of 377 shares by Turtle Creek Asset Management Inc. of Bread Financial at 31.3912 subject to Rule 16b-3
 
Joseph Motes over a year ago
Disposition of 557 shares by Joseph Motes of Bread Financial at 62.87 subject to Rule 16b-3
 
Turtle Creek Asset Management Inc. over a year ago
Disposition of 2408 shares by Turtle Creek Asset Management Inc. of Bread Financial at 31.116 subject to Rule 16b-3
 
Tammy McConnaughey over a year ago
Acquisition by Tammy McConnaughey of 2820 shares of Bread Financial subject to Rule 16b-3
 
Turtle Creek Asset Management Inc. over a year ago
Disposition of tradable shares by Turtle Creek Asset Management Inc. of Bread Financial at 30.6171 subject to Rule 16b-3

Bread Financial Outstanding Bonds

Bread Financial issues bonds to finance its operations. Corporate bonds make up one of the largest components of the U.S. bond market, which is considered the world's largest securities market. Bread Financial Holdings uses the proceeds from bond sales for a wide variety of purposes, including financing ongoing mergers and acquisitions, buying new equipment, investing in research and development, buying back their own stock, paying dividends to shareholders, and even refinancing existing debt. Most Bread bonds can be classified according to their maturity, which is the date when Bread Financial Holdings has to pay back the principal to investors. Maturities can be short-term, medium-term, or long-term (more than ten years). Longer-term bonds usually offer higher interest rates but may entail additional risks.

Bread Financial Predictive Daily Indicators

Bread Financial intraday indicators are useful technical analysis tools used by many experienced traders. Just like the conventional technical analysis, daily indicators help intraday investors to analyze the price movement with the timing of Bread Financial stock daily movement. By combining multiple daily indicators into a single trading strategy, you can limit your risk while still earning strong returns on your managed positions.

Bread Financial Corporate Filings

13A
17th of February 2026
An amended filing to the original Schedule 13G
ViewVerify
10K
13th of February 2026
Annual report required by the U.S. Securities and Exchange Commission (SEC) of a company financial performance
ViewVerify
8K
10th of February 2026
Report filed with the SEC to announce major events that shareholders should know about
ViewVerify
8K
29th of January 2026
Report filed with the SEC to announce major events that shareholders should know about
ViewVerify
F4
20th of January 2026
The report filed by a party regarding the acquisition or disposition of a company's common stock, as well as derivative securities such as options, warrants, and convertible securities
ViewVerify
F4
15th of December 2025
The report filed by a party regarding the acquisition or disposition of a company's common stock, as well as derivative securities such as options, warrants, and convertible securities
ViewVerify
8K
10th of December 2025
Report filed with the SEC to announce major events that shareholders should know about
ViewVerify
8K
25th of November 2025
Report filed with the SEC to announce major events that shareholders should know about
ViewVerify

Bread Financial Forecast Models

Bread Financial's time-series forecasting models are one of many Bread Financial's stock analysis techniques aimed at predicting future share value based on previously observed values. Time-series forecasting models ae widely used for non-stationary data. Non-stationary data are called the data whose statistical properties e.g. the mean and standard deviation are not constant over time but instead, these metrics vary over time. These non-stationary Bread Financial's historical data is usually called time-series. Some empirical experimentation suggests that the statistical forecasting models outperform the models based exclusively on fundamental analysis to predict the direction of the market movement and maximize returns from investment trading.

Bread Financial Bond Ratings

Bread Financial Holdings financial ratings play a critical role in determining how much Bread Financial have to pay to access credit markets, i.e., the amount of interest on their issued debt. The threshold between investment-grade and speculative-grade ratings has important market implications for Bread Financial's borrowing costs.
Piotroski F Score
6
HealthyView
Beneish M Score
(5.09)
Unlikely ManipulatorView

Bread Financial Holdings Debt to Cash Allocation

As Bread Financial Holdings follows its natural business cycle, the capital allocation decisions will not magically go away. Bread Financial's decision-makers have to determine if most of the cash flows will be poured back into or reinvested in the business, reserved for other projects beyond operational needs, or paid back to stakeholders and investors.
Bread Financial Holdings has 4.31 B in debt with debt to equity (D/E) ratio of 3.27, meaning that the company heavily relies on borrowing funds for operations. Bread Financial Holdings has a current ratio of 1.73, which is typical for the industry and considered as normal. That said, strategic use of leverage may enable Bread to fund expansion initiatives and generate superior returns.

Bread Financial Total Assets Over Time

Bread Financial Assets Financed by Debt

The debt-to-assets ratio shows the degree to which Bread Financial uses debt to finance its assets. It includes both long-term and short-term borrowings maturing within one year. It also includes both tangible and intangible assets, such as goodwill.

Bread Financial Debt Ratio

    
  26.0   
It feels like most of the Bread Financial's assets are financed through equity. Typically, companies with high debt-to-asset ratios are said to be highly leveraged. The higher the ratio, the greater risk will be associated with the Bread Financial's operation. In addition, a high debt-to-assets ratio may indicate a low borrowing capacity of Bread Financial, which in turn will lower the firm's financial flexibility.

Bread Financial Corporate Bonds Issued

Most Bread bonds can be classified according to their maturity, which is the date when Bread Financial Holdings has to pay back the principal to investors. Maturities can be short-term, medium-term, or long-term (more than ten years). Longer-term bonds usually offer higher interest rates but may entail additional risks.

Bread Net Debt

Net Debt

668.8 Million

As of now, Bread Financial's Net Debt is decreasing as compared to previous years.

About Bread Stock Analysis

Stock analysis is the technique used by a trader or investor to examine and evaluate how Bread Financial prices is reacting to, or reflecting on a current market direction and economic conditions. It can be used to make informed decisions about market timing, and when buying or selling Bread shares will generate the highest return on investment. We also built our stock analysis module to help investors to gain an insight into the world economy as a whole, the stock market, thematic ideas. a specific sector, or an individual Stock such as Bread Financial. By using and applying Bread Stock analysis, traders can create a robust methodology for identifying Bread entry and exit points for their positions.
Last ReportedProjected for Next Year
Pretax Profit Margin 0.13  0.10 
Operating Profit Margin 0.13  0.14 
Net Profit Margin 0.11  0.06 
Gross Profit Margin 0.63  0.66 

Current Bread Analysis - Recommendations

We track the performance of the top 100 financial experts across various large and mid-size financial boutiques. Bread analyst recommendations are determined by taking all analyst recommendations and averaging them as Strong Buy, Buy, Hold, Strong Sell or Sell. There is no one specific way to measure analysis performance other than comparing it to the past results via a very sophisticated attribution analysis. Bread analyst consensus and target price projections should be used in combination with other traditional techniques such as stock price forecasting, technical analysis, earnings estimate, and various momentum models.
Target PriceConsensus# of Analysts
83.13Buy16Odds
Bread Financial Holdings current and past analyst recommendations published by a number of research institutions as well as average analyst consensus.
Most Bread analysts issue ratings four times a year, at intervals of three months. Ratings are usually accompanied by a target price to helps potential investors understand Bread stock's fair price compared to its market value. Analysts arrive at stock ratings after researching public financial statements of Bread Financial Holdings, talking to its executives and customers, or listening to Bread conference calls.
Bread Analyst Advice Details

Bread Stock Analysis Indicators

Bread Financial Holdings stock analysis indicators help investors evaluate how Bread Financial stock reacts to ongoing and evolving market conditions. The investors can use it to make informed decisions about market timing and determine when trading Bread Financial shares will generate the highest return on investment. By understating and applying Bread Financial stock analysis, traders can identify Bread Financial position entry and exit signals to maximize returns.
Begin Period Cash Flow3.7 B
Long Term Debt4.3 B
Common Stock Shares Outstanding46 M
Total Stockholder Equity3.3 B
Total Cashflows From Investing Activities-1.4 B
Tax Provision94 M
Quarterly Earnings Growth Y O Y7.349
Property Plant And Equipment Net117 M
Cash And Short Term Investments3.6 B
Cash3.6 B
Accounts Payable289 M
Net Debt704 M
50 Day M A74.3424
Total Current Liabilities13.9 B
Other Operating Expenses4.1 B
Non Current Assets Total1.1 B
Forward Price Earnings7.4239
Stock Based Compensation56 M

Complementary Tools for Bread Stock analysis

When running Bread Financial's price analysis, check to measure Bread Financial's market volatility, profitability, liquidity, solvency, efficiency, growth potential, financial leverage, and other vital indicators. We have many different tools that can be utilized to determine how healthy Bread Financial is operating at the current time. Most of Bread Financial's value examination focuses on studying past and present price action to predict the probability of Bread Financial's future price movements. You can analyze the entity against its peers and the financial market as a whole to determine factors that move Bread Financial's price. Additionally, you may evaluate how the addition of Bread Financial to your portfolios can decrease your overall portfolio volatility.
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